Ideation is the ultimate blend of creativity and science. It is the process of turning ideas into reality.
If implemented correctly, ideation should enable your network (customers, clients, employees, shareholders, business partners and supplies) to share their ideas, feedback and suggestions. Chances are, during this part of the process, you’ll discover answers to questions that you never thought even needed to be asked.
The next step in ideation is evaluation and prioritisation. It should allow your team, and all members of your organisation to collaborate effectively and efficiently to enhance and whittle down all the ideas that you’ve brainstormed, to end up with a practical action plan for immediate implementation. Once implemented, the entire process should be evaluated and assessed to determine areas for improvement and enhancement.
Given the broad nature of ideation, and the fact that it touches on so many different disciplines, from market research, and research and development, right through to marketing and advertising, we thought that everyone involved might need a helping hand. We’ve come up with a variety of information and resources to make the ideation process as simple as possible: